The Buyer Under Contract campaign is a preset content series designed to guide your clients through the critical period from contract acceptance to closing. This automated email campaign provides timely information and support, keeping buyers engaged, informed, and confident throughout the closing process. Unlike other campaigns, this is not editable, ensuring a consistent, high-quality experience for all clients as they navigate the final stages of their home purchase.
For Zillow Flex clients, the campaign is set to launch automatically when a lead's status is updated to "Under Contract" in the Premier Agent App. However, it's crucial to note that before changing the status, you must complete the custom fields section on the contact profile. Failure to fill out these custom fields will prevent the campaign from running automatically, necessitating a manual setup. This step is vital to ensure that the campaign content is properly personalized and relevant to each client's specific situation.

 
The email series covers a range of essential topics, strategically timed to align with the typical closing process. Clients will receive information on subjects such as preparing for home inspections, understanding the mortgage and appraisal processes, navigating title searches and insurance, guidance for the final walk-through, and preparation for closing day. By providing this structured information flow, the campaign helps to reduce client anxiety, minimize last-minute issues, and create a smoother path to closing.

 
For Sphere clients, agents have the option to manually launch this campaign or opt-in to have it run automatically for their leads and clients, mirroring the Zillow Flex experience. This flexibility allows agents to integrate the campaign seamlessly into their existing client communication strategies.
The preset nature of this campaign offers several advantages. It ensures consistency in communication, reduces the workload for agents by automating routine updates, and helps mitigate risks by proactively addressing common concerns and questions. Moreover, it allows agents to focus on providing personalized support and handling any unique aspects of each transaction, knowing that their clients are receiving a steady stream of relevant, timely information.

 
To make the most of the Buyer Under Contract campaign, remember to keep your client's information up-to-date, particularly in the custom fields section. This attention to detail will ensure that the campaign launches smoothly and delivers maximum value to your clients during this exciting final phase of their home buying journey.

 
Additionally, please be aware that a series of agent tasks will be automatically added to your task list, designed to help you stay organized and on track throughout the contract process. These tasks serve as helpful reminders and ensure that you remain proactive in managing each step, ultimately enhancing your efficiency and client service during this critical time.